Welcome at Shonel
SHONEL
BULL THE LEADER OF THE HERD!
Meet the Founder
Hey, I'm David Szell, and I created SHONEL from a vision that's been burning inside me for years. This isn't just another clothing brand – it's a movement, a statement, a way of life.
Growing up in the streets, I learned that true leaders don't follow the crowd. They carve their own path. They stand out. They lead the herd.
That's what SHONEL is all about.
BULL THE LEADER OF THE HERD
The bull doesn't follow. The bull leads. Strong, confident, and unapologetically bold – that's the energy we bring to everything we create.
What This Means For Us
We don't chase trends – we set them
We create bold designs that make statements, not whispers
We stand for authenticity over everything
We're one of the first clothing brands making mental health awareness our mission
We build a community of leaders, not followers
What This Means For You
When you wear SHONEL, you're not just wearing clothes – you're making a statement
You're joining a movement of people who refuse to blend in
You're showing the world you're a leader, not a follower
You're part of a community that takes care of each other
What We Stand For
Mental Health Awareness
SHONEL is one of the first clothing brands to make mental health awareness our mission. True strength means taking care of your mind as much as your style. We're breaking the stigma and creating a community where you matter more than you think!
Authenticity
No fake personas. No pretending. Just real streetwear for real people who aren't afraid to be themselves.
Strength
Like the bull, we represent power, confidence, and the courage to stand alone when necessary.
Leadership
We create for leaders, innovators, and those who refuse to follow the crowd blindly.
Bold Design
Our pieces make statements. They turn heads. They start conversations.
Quality
Premium materials, comfortable fits, and designs that last. We don't cut corners.
Community
Building a global movement of individuals who lead with confidence and style.
Be the Leader
SHONEL isn't just about what you wear – it's about who you are. It's about having the courage to stand out, to lead, to be different.
Every piece we create is designed with intention. From the streets to wherever your journey takes you, SHONEL moves with you.
Are you ready to lead?
BULL THE LEADER OF THE HERD!
Thanks for being part of the movement.
– David Szell
Founder, SHONEL
