Welcome at Shonel
SHONEL
BULL THE LEADER OF THE HERD

Meet the Founder
Hey, I'm David Szell, and I created SHONEL from a vision that's been burning inside me for years. This isn't just another clothing brand – it's a movement, a statement, a way of life.
Growing up in the streets, I learned that true leaders don't follow the crowd. They carve their own path. They stand out. They lead the herd.
That's what SHONEL is all about.
🐂 BULL THE LEADER OF THE HERD
The bull doesn't follow. The bull leads. Strong, confident, and unapologetically bold – that's the energy we bring to everything we create.
What This Means For Us
✓ We don't chase trends – we set them
✓ We create bold designs that make statements, not whispers
✓ We stand for authenticity over everything
✓ We build a community of leaders, not followers
What This Means For You
✓ When you wear SHONEL, you're not just wearing clothes – you're making a statement
✓ You're joining a movement of people who refuse to blend in
✓ You're showing the world you're a leader, not a follower
✓ You're part of the herd that leads, not the one that follows
The SHONEL Collection

Urban Streetwear
Bold designs for those who lead the way

Statement Pieces
Stand out from the crowd with confidence
What We Stand For
🔥 Authenticity
No fake personas. No pretending. Just real streetwear for real people who aren't afraid to be themselves.
💪 Strength
Like the bull, we represent power, confidence, and the courage to stand alone when necessary.
👑 Leadership
We create for leaders, innovators, and those who refuse to follow the crowd blindly.
🎨 Bold Design
Our pieces make statements. They turn heads. They start conversations.
✨ Quality
Premium materials, comfortable fits, and designs that last. We don't cut corners.
🌍 Community
Building a global movement of individuals who lead with confidence and style.
Be the Leader
SHONEL isn't just about what you wear – it's about who you are. It's about having the courage to stand out, to lead, to be different.
Every piece we create is designed with intention. From the streets to wherever your journey takes you, SHONEL moves with you.
Are you ready to lead?
🐂 BULL THE LEADER OF THE HERD
Thanks for being part of the movement.
– David Szell
Founder, SHONEL